BJS4C04 - CORPORATE COMMUNICATION AND ADVERTISING (Mal-2020)

AMEER SALMAN OM FACULTY

Course Overview Corporate communications professionals play a critical role in how organizations are perceived among both internal and external audiences. Their function encompasses media and public relations, internal employee communications, and crisis communications — which are becoming more essential than ever to manage in today’s age of social media wildfire. Whether you need to prepare to communicate a significant change initiative within your organization, work through a media crisis, or develop key messages to deliver to company stakeholders, this customizable certificate program will prepare you to build a career in the increasingly important function of corporate communications. For the best experience in this program it is recommended to take these courses in the order that they appear. Specific objectives: To Enable the participants to communicate and perform effectively and efficiently in a corporate atmosphere. Learning outcomes: After successful completion of this course, participants will acquire knowledge about internal and external corporate communication and will have acquired specific skills in various aspects of communication such as presentation, negotiation, and others, which will help them to perform better in a corporate atmosphere. Pre-requisite Courses: Compulsory: Laptop or Smartphone with active internet connection. 18 years of Age